作者
Victor Chang, Waner Chen, Qianwen Ariel Xu, Chang Xiong
发表日期
2021/11/1
期刊
Journal of Global Information Management (JGIM)
卷号
29
期号
6
页码范围
1-21
出版商
IGI Global
简介
This research studies the motivation of customers to choose the QR code as a payment tool by developing an integrated model based on UTAUT 424 valid responses were collected from diversified socio-economic backgrounds to validate the proposed framework. Compared with the original UTAUT model, the new one integrates ‘perceived security’,‘perceived benefits’ and excludes ‘social influence’to provide more comprehensive and consistent guidance. PLS-SEM technique was performed as in the data analysis process using SmartPLS. Our study concluded that seven of nine hypotheses are supported by the use of PLS-SEM technique. Customers' intention (R2= 0.87) to use QR code as the payment tool is jointly contributed by their attitude, perceived usefulness, and subjective norms toward using QR code as the payment method. The formation of customers' attitudes (R2= 0.79) towards using QR code is …
引用总数
学术搜索中的文章
V Chang, W Chen, QA Xu, C Xiong - Journal of Global Information Management (JGIM), 2021