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Rural tourism is dominated by car travel. To attract tourists and facilitate a modal shift, a greater understanding is needed on the factors driving tourist decisions. This paper examines destination and transport mode choices as a combined choice in the context of urban–rural tourism in Austria. To do this, this article explores two different model structures, ultimately using a multinomial logit model, which is rooted in the random utility theory. The analysed data are based on a large tourism survey, with additional trip and destination characteristics annotated later on to allow for the anticipated focus on supply-side factors. The results show that (1) destination and transport mode choices are intertwined decisions, (2) car and public transport (PT) travellers perceive travel time and distance differently, (3) a high-quality web presence is the strongest destination attractor, (4) walkability facilitates both destination and public …