查看文章

The study is embedded in an evaluation of a travel awareness campaign for children. According to the research design, two attitude and travel surveys were conducted with an intervention in-between. The analysis is based on the before-survey, which served as methodological experiment measuring attitudes at different levels of aggregation: (A) basic personal values, (B) one-dimensional (unspecific) attitudes as typically used in TPB models, and (C) multi-dimensional (content-related) attitudes towards travel modes. The relationships of all groups with intention and behaviour are examined. The results show that one-dimensional attitudes (B) have the highest explanatory power for travel-related intentions and behaviour.