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In this paper we focus on the development of a new service model for accessing transport, namely Mobility as a Service (MaaS) and present one of the first critical analyses of the rhetoric surrounding the concept. One central assumption of one prevalent MaaS conceptualization is that transport services are bundled into service packages for monthly payment, as in the telecommunication or media service sectors. Various other forms of MaaS are being developed but all tend to offer door-to-door multi-modal mobility services, brokered via digital platforms connecting users and service operators. By drawing on literature concerned with socio-technical transitions, we address two multi-layered questions. First, to what extent can the MaaS promises (to citizens and cities) be delivered, and what are the unanticipated societal implications that could arise from a wholesale adoption of MaaS in relation to key issues such as …