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Web services is software entity allows machine to machine communication, operates as standalone unit and interoperability over network using standard web technologies such as Hypertext transfer protocol (HTTP) and eXtensible markup language (XML). With the rapid growth of cloud platform, infrastructure and emergence of multiple Digital transformation technologies, more and more conventional applications are transformed into web-based services. Service-based approach creates tremendous impact on multimedia content storage, retrieval, delivery and communication. With cloud infrastructure and service, get economically viable, real time, high resolution multimedia content on-the-go anywhere and everywhere using adaptive http streaming approach. This paper presents convergence of adaptive http streaming from conventional infrastructure to cloud enabled model and presents the advancement and …