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Demand Response Management (DRM) is considered one of the crucial aspects of the smart grid as it helps to lessen the production cost of electricity and utility bills. DRM becomes a fascinating research area when numerous utility companies are involved and their announced prices reflect consumer’s behavior. This paper discusses a Stackelberg game plan between consumers and utility companies for efficient energy management. For this purpose, analytical consequences (unique solution) for the Stackelberg equilibrium are derived. Besides this, this paper presents a distributed algorithm which converges for consumers and utilities. Moreover, different power consumption activities on the basis of time series are becoming a basic need for load prediction in smart grid. Load forecasting is taken as the significant concerns in the power systems and energy management with growing technology. The better precision of load forecasting minimizes the operational costs and enhances the scheduling of the power system. The literature has discussed different techniques for demand load forecasting like neural networks, fuzzy methods, Naïve Bayes, and regression based techniques. This paper presents a novel knowledge based system for short-term load forecasting. The algorithms of Affinity Propagation and Binary Firefly Algorithm are integrated in knowledge based system. Besides, the proposed system has minimum operational time as compared to other techniques used in the paper. Moreover, the precision of the proposed model is improved by a different priority index to select similar days. The similarity in climate and date proximity are …