查看文章

Good marketing with entrepreneurship will help build smart cities across the country to create efficiency in the welfare of their citizens using technology-based development. This study aims to examine the existing literature and research on marketing in the smart city. PRISMA guidelines were adopted in this study to conduct and report a systematic literature review. Based on a systematic search of the Scopus database, a total of 21 reviewed articles were included which were carefully selected for an in-depth analysis of the interrelated concept of smart city and marketing. The results show that there have been several publications on marketing in the smart city from a multilevel, industry, and perspective analysis. The top research country was Italy and the most widely used multilevel analysis was the individual level. Further research is possible, such as smart city marketing research, using team, network, and …