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Push notifications can be a very useful feature. On web browsers, they allow users to receive timely updates even if the website is not currently open. On Chrome, the feature has become extremely popular since its inception in 2015, but it is also the least likely to be accepted by users. Chrome telemetry shows that, although 74% of all permission prompts are about notifications, they are also the least likely to be granted with only a 12% grant rate on desktop and 23% grant rate on Android. In order to preserve its utility for websites and to reduce unwanted interruptions and potential abuses for the users, we designed and tested both a novel UI and its activation mechanism for notification permission prompts in Chrome.