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Promoting eco-driving with battery electric vehicles (BEVs) can help drivers reduce their average energy consumption and enhance the driving range of a BEV. The present study examined the influence of three persuasive strategies (feedback regarding energy consumption, gamification, and financial rewards) compared to a baseline condition (no feedback or intervention) on the average BEV energy consumption under natural driving conditions. The influence of persuasive strategies on participants’ attitudes towards eco-driving, as well as self-reported eco-driving knowledge were investigated. The persuasive strategies were used over 22 months. 108 participants took part in the field study in Germany and used BEVs for their daily business travel. Energy consumption data was gathered via data loggers. Participants had unlimited access to their post-drive eco-driving feedback via a web application. The use of …