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The issue of evaluating the financial performance of trading companies is continuously relevant and highly complex. Multi-criteria decision making has been increasingly applied in this area. Taking this into consideration, the paper analyzes the financial performance of trading companies in Serbia using the integrated fuzzy AHP-TOPSIS method. According to the research results, among the observed criteria (employees’ salaries, assets, capital, sales, and net profit) the most important ones are the sales and employees’ salaries, respectively. In the observed period (2013-2018), the best financial performance was recorded in 2017. A number of micro-and macro-factors contributed positively to this result.