作者
Raja Irfan Sabir, Osama Ghafoor, Iqra Hafeez, Naeem Akhtar, Asad Ur Rehman
发表日期
2014/6/1
期刊
International Review of Management and Business Research
卷号
3
期号
2
页码范围
869
出版商
Academy of International Review of Management and Business Research
简介
The purpose this study is to investigate, compare and evaluate the determinants of the customers satisfaction in fast food industry. Quality service, price, environment are used as an independent variables and customers satisfaction use as dependent variable. The research is quantitative in nature and random sampling technique has been used for data collection through a questionnaire survey and the sample size for this study was 100. Data have been analyzed through correlation and, multiple regressions.
学术搜索中的文章
RI Sabir, O Ghafoor, I Hafeez, N Akhtar, AU Rehman - International Review of Management and Business …, 2014