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Professional schools face increasing commoditization and technological challenges, including online programs. Yet, to date there is little research on student development, which could be a source of competitive advantage. Meanwhile, professional schools, especially Dental Schools have long emphasized the importance of soft skills, community service, clinics, mission trips, exchange programs, student councils, and engaging in presentations and lectures. For Dental Schools, professional development is less about ‘extra-curricular’activities and more about fulfilling a core aspect of their mission. For example, at the Kornberg School of Dentistry at Temple University, the student handbook notes: Ideally, professional development begins the first day the student enters dental school and does not end until the day the dentist retires from the profession (Student Handbook, DMD Program, 2022-2023, p. 159). Yet, to date there are no systems available to structure, motivate, and measure student development. Therefore, our research question is: How can we structure, motivate, and measure student development in professional schools? To address this question, we applied design science research (DSR) to problematize, develop, and implement a student development platform at a Dental school. The novel web-based self-service technology platform applies points as a student development measure (Mandviwalla et al. 2023; Mandviwalla et al. 2008). The platform manages and records the points earned by each student for professional development activities. Usage to-date includes 169 users, 536 profile updates, points activity (eg, requests), posts …