作者
Luis V Casaló, Carlos Flavián, Miguel Guinalíu
发表日期
2007/10/2
期刊
Online information review
卷号
31
期号
5
页码范围
583-603
出版商
Emerald Group Publishing Limited
简介
Purpose
–
The purpose of this research is to analyse the influence of perceived web site security and privacy, usability and reputation on consumer trust in the context of online banking. Moreover, the paper also aims to analyse the trust‐commitment relationship since commitment is a key variable for establishing successful long‐term relationships with customers.
Design/methodology/approach
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The paper describes the positive effects of security and privacy, usability and reputation on consumer trust in a web site in the online banking context. Besides this, it also suggests that trust has a positive effect on consumer commitment. After the validation of measurement scales, the hypotheses are contrasted through structural modelling. Finally, the paper compares the hypothesised model with a rival one in order to test the mediating role of trust.
Findings
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The data showed that web site security and privacy, usability and …
引用总数
学术搜索中的文章
LV Casaló, C Flavián, M Guinalíu - Online information review, 2007