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This paper addresses recent calls to enhance our understanding of innovation ecosystem genesis, focusing in particular on the roles that come to prominence during this important yet volatile phase in the innovation ecosystem lifecycle. To this end, we undertook a systematic review of the literature, which has allowed us to study in detail 60 publications appearing in journals and conference proceedings. Our results propose several roles seminal to innovation ecosystem birth, which we have collated thematically into four groups – leadership roles (‘ecosystem leader’ and ‘dominator’), direct value creation roles (‘supplier’, ‘assembler’, ‘complementor’, and ‘user’), value creation support roles (‘expert’ and ‘champion’), and entrepreneurial ecosystem roles (‘entrepreneur’, ‘sponsor’, and ‘regulator’) – and defined in terms of the specific activities they carry out during ecosystem birth. Furthermore, our findings tentatively …