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From early studies of time allocation onward, it has been acknowledged that the “productive” nature of travel could affect its utility. Currently, at the margin an individual may choose transit over a shorter automobile trip, if thereby she is able to use the travel time more productively. On the other hand, recent advancements toward partly/fully automated vehicles are poised to revolutionize the perception and utilization of travel time in cars, and are further blurring the role of travel as a crisp transition between location-based activities. To quantify these effects, we created and administered a survey to measure travel multitasking attitudes and behaviors, together with general attitudes, mode-specific perceptions, and standard socioeconomic traits (N = 2229 Northern California commuters). In this paper, we present a revealed preference mode choice model that accounts for the impact of multitasking attitudes and …