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Social commerce is a rapidly expanding sub-category of e-commerce that uses social media to support user input and to assist in the sale of services and products. This study explores the interrelationship between trust and social influence in the context of social commerce. It also adds a theoretical framework that help businesses to have a better understanding of the factors that affect consumers when they use their social commerce sites. Using a survey method, data were gathered on the relationships between various key factors associated with these constructs, as well as on the role they play in social commerce. A total of 314 students from Saudi Arabia studying in Australian universities and at Saudi Arabia’s University of Business and Technology were surveyed. The study made use of partial least squares (PLS) to test the measurement and structural model, and to study the interconnection between …