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Green IT has attracted policy makers and IT managers within organizations to use IT resources in cost-effective and energy-efficient ways. Investigating the factors that influence decision-makers’ intention towards the adoption of Green IT is important in the development of strategies that promote the organizations to use Green IT. Therefore, the objective of this study stands to understand potential factors that drive decisions makers in Malaysian manufacturing sector to adopt Green IT. This research accordingly developed a model by integrating two theoretical models, Theory of Planned Behavior and Norm Activation Theory, to explore individual factors that influence decision’ makers in manufacturing sector in Malaysia to adopt Green IT via the mediation of personal norms. Accordingly, to determine predictive factors that influence managerial intention toward Green IT adoption, the researchers conducted a …