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Cyberbullying behavior (CB) on social media is complex because its perpetrators exhibit varied demographic characteristics and personalities. Prior studies have applied Big Five (Big5) and Dark Tetrads (Dark4) personality traits (PTs) along with demographic attributes, using symmetrical modelling, but revealed mixed and inconsistent results. This paper applies an asymmetric modelling approach using complexity and configurational theories to develop configurations of PTs and demography to predict CB. The online survey data have been analyzed using fuzzy set qualitative comparative analysis (fsQCA) technique. Regarding Big5 PTs, our findings reveal that, for instance, people scoring high in conscientiousness, neuroticism, openness and low in agreeableness undertake cyberbullying. For Dark4 PTs, the combination of either psychopathy and sadism or Machiavellianism and psychopathy leads to …