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Grounded on the technology-organization-environment (TOE) framework, the purpose of this paper is to develop a two-stage model of radio frequency identification (RFID) adoption in livestock businesses. RFID adoption is divided into two stages, acceptance and extension. It is argued that RFID adoption in livestock businesses is influenced by technological (interoperability, technology readiness), organizational (readiness, market scope), and environmental (competitive market pressure, data inconsistency) factors.

From a qualitative field study, along with the support of existing literature, the authors developed a research model, which was then validated with survey data of 318 livestock businesses in Australia. Data analysis used partial least squares structural equation modeling.

Empirical results showed that interoperability, organizational readiness, and …