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The contribution of performing arts is 0.26% of all creative economic contributions in Indonesia's GDP. Performing arts are divided into three categories: dance, theater and music, all moving in traditional spaces, commercial and artistic experimentations (which are varied and freely categorized into modern or contemporary" terms" or" genres"). Traditional performing arts became one of the categories inherent in the culture and values of the noble values in society. The method used in this paper was descriptive research method. Data collection techniques used is literature studies by looking for reference theory relevance with cases or problems found. Analysis using SWOT analysis method is by looking at the strengths, weaknesses, opportunities and threats. This study also analyzes from the external environment then it discuss about the internal environment of the industry by using Business Model Canvas …