作者
Choo Seah Ling, Wahidah Husain
发表日期
2013/9/28
研讨会论文
2013 International Conference on Advanced Computer Science and Information Systems (ICACSIS)
页码范围
27-30
出版商
IEEE
简介
In recent years, social commerce which utilizes social and online media to aid E-commerce activities has gained major attention in E-business world. Social commerce is proven to affect the companies' business positively when integrated into existing E-business models. The rise of Web 2.0 technology and the boom of social networking sites also suggest the possibilities and potentials of adopting social commerce in E-business. This paper aims to explore the challenges associated with social commerce and strategies to have a successful adoption. Several related and well described frameworks, tips and guides have been studied to formulate a general guideline to increase the success rate of social commerce adoption in E-business. This paper serves as an overview to companies who are interested in adopting social commerce into their existing business.
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