查看文章

Mobility-as-a-service (MaaS) is a concept that has gained popularity and interest in the last few years. A significant determinant of the successful integration of a MaaS scheme is demand from passengers and potential users. The current research explores demand and willingness-to-pay for MaaS, focusing on different MaaS plans and offered services. An online survey in Greater Manchester, United Kingdom is utilized in order to explore and model such preferences and choices. Data from the survey includes socio-demographic data, current travel patterns, and a menu-based, stated preference experiment where the users were able to design their ideal MaaS plan. We model user choices by estimating a multinomial logit model, calculating also willingness-to-pay (WTP) for different levels of offered services in the MaaS package (public transport, car-sharing, bike-sharing and taxi). Results of the paper shed light …