查看文章

The San Francisco Bay Area Water Transit Authority is evaluating expanded ferry service, as required by the California Legislature. As part of this process, Cambridge Systematics developed forecasts using a combination of market research strategies and the addition of nontraditional variables into the mode choice modeling process. The focus of this work was on expanding the mode choice model to recognize travelers' attitudes and different market segments. Structural equation modeling was used to simultaneously identify the attitudes of travel behaviors and the causal relationships between traveler's socioeconomic profile and traveler attitudes. Six attitudinal factors were extracted, and three of these were used to partition the ferry-riding market into eight segments. These market segments were used to estimate stated preference mode choice models for 14 alternative modes, which separated the travelers' …