作者
Silvia Fissi, Elena Gori, Valentina Marchi, Alberto Romolini
发表日期
2022/12/13
期刊
British Food Journal
卷号
125
期号
13
页码范围
16-33
出版商
Emerald Publishing Limited
简介
Purpose
The purpose of this study is to analyse the brand communication on social media (SM) made by two-and three-starred restaurants and the customer reaction in terms of engagement effects during a crisis. The research highlights the connections between brand communication and engagement dynamics on Instagram by looking for differences in the strategies of two and three-starred restaurants and by highlighting the changes in the background engagement drivers.
学术搜索中的文章
S Fissi, E Gori, V Marchi, A Romolini - British Food Journal, 2022