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Various methods for generating and handling streaming media metrics are provided. One example method includes receiving media presentation data, Where the media presen tation data is associated With a presentation of streaming media, and determining, based on at least the media presen tation data, one or more quality of experience metrics that are to be reported. The example method further comprises gen erating a metric value corresponding to each of the one or more quality of experience metrics, and causing the metric value corresponding to each of the one or more quality of experience metrics to be reported. Similar and related example methods and example apparatuses are also provided.