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This article presents a case from our research in the form of a design project for the Editorial Board of a Film Board (detailed in [10]). The project was conducted in two parts. Traditional techniques like meetings, interviews, document analysis, rich pictures, and mock-ups were used in Part One leading to a first design proposal. In Part Two, experiments with ethnographic techniques like observation and videorecording were applied and the effect was evaluated in light of the first design proposal. Here, we present the organization and describe the Editorial Board design project. We spent approximately 14-person weeks over a period of 10 months on the project because it also served as a research project. Had it been a real-life consulting job, our estimate would be approximately 10-person weeks.