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A key to video streaming systems is knowing how sensitive quality of experience (QoE) is to quality metrics (e.g., buffering ratio and average bitrate). In the conventional wisdom, such quality sensitivity should be profiled by offline user studies because QoE is equally sensitive to quality metrics everywhere for an entire genre of videos. However, recent studies show that quality sensitivity varies substantially both across videos and within a video, giving rise to a new potential for improving QoE and serving more users without using more bandwidth. Unfortunately, offline profiling cannot capture the variability of quality sensitivity within a new video (e.g., a new TV show episode or live sports event), if users join to watch it within a short time window.

This short paper makes a case for a new architecture that online profiles the quality sensitivity of a video by gathering and analyzing QoE-related feedback (e.g., exit or skip …