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Using environmentally friendly materials is a popular business practice in the fashion industry nowadays, which can affect both a fashion product's cost and its environmental impacts in the manufacturing process. Given the growing social consciousness of the public, the integration of environmentally friendly materials can also influence the market demand of fashion products. This article studies the information disclosure games over the environmental efforts in fashion supply chains. We consider a fashion retailer, which is the Stackelberg leader, orders sustainable fashion products made from environmentally friendly materials from a manufacturer. The fashion retailer can choose either to affix the eco-label or to adopt the blockchain technology, to declare the environmental quality of the fashion product to consumers. Meanwhile, given that the environmental quality is unobservable to the fashion retailer and the …