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In this paper, we expounds a cloud model of smartphone industry, and achieved consumers actively participate in the customization services of smartphone. Through social production theory and the combination of cloud computing services, use many kinds of 3D technology, new process technology of cooperative management, e-commerce, logistics and wisdom dynamic value chain analysis and so on. Using many kinds of technologies, we constructed a new model to customize smartphone at the cost of mass production. This mode make all participate in the design, all take part in manufacturing, and everyone enjoy the products. This new service mode will effectively drive the transformation and upgrading of industries, satisfied the growing need of customers' personalization, reduce the uncertainty of each tache of the supply chain, and will bring new economic growth.