作者
Mubbsher Munawar Khan, Ishfaq Ahmed, Muham Musarrat Nawaz
发表日期
2011/6/1
期刊
International Journal of Business and Social Science
卷号
2
期号
11
出版商
Centre for Promoting Ideas, USA
简介
With changing business world service industry has been an area that has drastically changed. Now provision of quality services has been an issue of great significance. Just like other service sectors educational sector is also assessed for the quality of service offered. This paper is aimed to discuss the impact of quality of service on the satisfaction level of students and willingness to put more efforts. It considers five dimensions of service quality (SERVQUAL model) given by Parasuraman et al.(1988), ie assurance, empathy, reliability, tangibility and responsiveness. Findings show that there is significant relationship between dimensions of service quality ie Reliability, Assurance Responsiveness and Empathy with satisfaction while Tangible was having an insignificant relation with student satisfaction. It was also observed that higher the level of students' satisfaction greater was their willingness to put great efforts …
学术搜索中的文章
Student's perspective of service quality in higher learning institutions; An evidence based approach
MM Khan, I Ahmed, MM Nawaz - International Journal of Business and Social Science, 2011