查看文章

For many, colours convey affective meaning. Popular opinion assumes that perception of colour is crucial to influence emotions. However, scientific studies test colour–emotion relationships by presenting colours as patches or terms. When using patches, researchers put great effort into colour presentation. When using terms, researchers have much less control over the colour participants think of. In this between-subjects study, we tested whether emotion associations with colour differ between terms and patches. Participants associated 20 emotion concepts, loading on valence, arousal, and power dimensions, with 12 colours presented as patches (n = 54) or terms (n = 78). We report high similarity in the pattern of associations of specific emotion concepts with terms and patches (r = .82), for all colours except purple (r = .−23). We also observed differences for black, which is associated with more negative …