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The aim of this manual is to provide a detailed and practical tool for designing, implementing, and evaluating road safety communication campaigns. It contains both a statistical and theoretical background on road safety and communication campaigns, and a wealth of practical recommendations for conducting campaigns at the local, regional, national, and international scales. It is aimed at decision-makers, practitioners, researchers, students, and any organisation involved in designing and implementing road safety communication campaigns in Europe and abroad.

Why write a manual? To our knowledge, there are very few manuals on road safety communication campaigns5, 6, 7, 8. Thus, only limited information is available on how road safety communication campaigns are designed, implemented, and evaluated, and on the best practices to do so. Yet it is important to have a manual specifically focusing on this topic, because such a manual can help individuals involved in road safety campaigns to improve the effectiveness of any future campaigns they conduct.