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The objective of this research, based on an extended version of the Theory of Planned Behavior (TPB, Ajzen, 1985), was to study factors likely to influence young French drivers’ intention to drive faster than 110km/h on a road where the speed limit is 90km/h. In addition to the TPB factors, we took into account the following factors: past behavior, sensation seeking, comparative judgment of risk, and – taken from the Prototype Willingness Model (Gibbons and Gerrard, 1995) – self-descriptions, typical-deviant descriptions and perceived similarity to the typical deviant.

A questionnaire survey was conducted on 3002 drivers ages 18–25. They were distinguished according to gender and driving experience (time since obtaining driver’s license): novices (less than 1year), beginners (1year to less than 3years), and more experienced drivers (3years or more).

Determinants of the …