查看文章

Web 2.0 technologies are becoming popular and are being used not only for social networking but also to facilitate communication and increase knowledge sharing in the work environment. Extensive research has been conducted in the past to understand the factors affecting the adoption and use of IT systems but few have studied the influence of national culture on such adoption models. When it comes to web 2.0 usage, the literature is only emerging and the role of national culture has not been addressed. The purpose of this paper is to fill this gap.

In order to better understand the factors that affect the use of web 2.0 technologies and the influence of national culture on it, data were collected from 376 young adults in the age range of 18‐29 from the USA, Thailand and Bahrain. A model was developed and statistically tested to understand the influence of national culture …