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This paper aims to develop and empirically test a framework on how personal values and sustainability conceptions affect students’ sustainability management orientation (SMO). An understanding of this connection gives insight into the question whether students are likely to engage in sustainable business practices in their future work.

A cross-sectional and comparative research design is used, using survey data of business students from Germany, Indonesia and the USA (N = 475). The proposed mediation models are tested by bootstrap procedures using Hayes’s PROCESS macro for SPSS.

Self-transcendence values translate into more nuanced sustainability conceptions since individuals with self-transcendence values are more likely to conceptualize sustainability beyond their own (narrow) self-interests. In turn, the stronger individuals’ sustainability conceptions …