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Monica Hodis, Rajendran Sriramachandramurthy

2010

"Seeing is Believing: Video Reviews as a Substitute for Haptic Product " by Monica Hodis and Rajendran Sriramachandramurthy Home Search Browse Collections My Account About DC Network Digital Commons Network™ Skip to main content Fisher Digital Publications Fisher Digital Publications Home About FAQ My Account < Previous Next > Home Faculty/Staff Scholarship Business Publications 26 Business Faculty/Staff Publications Title Seeing is Believing: Video Reviews as a Substitute for Haptic Product Information Authors Monica Hodis, St. John Fisher UniversityFollow Rajendran Sriramachandramurthy, Rochester Institute of TechnologyFollow Document Type Conference Proceeding Publication Date 8-2010 Comments Presented at the American Marketing Association Summer Conference in Boston, Massachusetts, August 2010. Publication Information Hodis, Monica and Sriramachandramurthy, …