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Service-Dominant (S-D) Logic has developed as a leading approach in contemporary service science literature. The notion was introduced in 2004, emerged after the service science field experienced several decades of development. Thus, the detailed literature analysis on S-D Logic (primarily in the form of research articles published in relevant journals) since 2004 is undertaken in this paper. The major business-economic scientific databases were scanned to extract key studies dealing with S-D Logic. These publications were analyzed systematically regarding author (s), journal and year of publication, research area, applied research methodologies, keywords and output. Findings reveal key players, discuss the contribution of empirical results, and point out the broad applicability of S-D Logic. The analysis serves as powerful evidence confirming the augmented ‘momentum’ of S-D Logic. Greater than …