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Gold Medal Mediation, a Chinese TV reality show, demonstrates conflict management through thirdparty mediation on TV, has achieved mounting viewing rate in China over the past five years. This study analyzed seven conflict mediation episodes of the program recorded from the Jiangxi Satellite TV. The conflicts ranged from problems between married couples, to the disagreement between parents and their only child, the controversial teenage romance, as well as the disputes with the in-laws and among neighbors. This study found that, on the one hand, the program serves as a means to propagate the mainstream traditions and values for conflict management in today’s Chinese society; on the other hand, the mediation model shown on TV manifests the social and cultural expectations of how conflict should be resolved, especially by addressing the emotions of the disputants and tackling the relational aspect of the conflict.[China Media Research. 2013; 9 (4): 5-14]