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Investigations of non-Western art forms and non-Western subjects are needed to understand cross-cultural empirical aesthetics. This study examined the aesthetic evaluation of Chinese calligraphy, a distinguished visual art in East Asia, through people’s preferences among five scripts. These scripts are representative of major artistic writing styles of Chinese characters. We conducted an experiment with Chinese (mean age = 22.64, SD = 2.90) and non-Chinese participants (International students from Asia, Africa, and Northern America; mean age = 26.76, SD = 2.35) and investigated through subjective measures and eye-tracking measures. We adopted Pleasure-Interest Model of Aesthetic Liking (PIA Model) and measured fluency processing, affective feelings, motivational evaluation, and overall likeness as subjective measures to capture the aesthetic evaluation. The two groups evaluated the scripts …