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This article discusses the emerging relationship of generative AI and performance, citing results from the MIT and Stanford study in a Philippines call center, a BCG experiment with GPT-4, and University of Minnesota’s randomized controlled trial amongst their law school students. We then discuss the recent surveys of the Philippines’ ranking in interest and usage of generative AI tools. We detail the need for skills across four profiles: Builders, Users, Leaders, and Trainers of AI. Finally we discuss the need for ethics in promoting adoption of generative AI tools.