作者
Afief El Ashfahany, Fatimah Azzahra, Ibrahim Musa Unal
发表日期
2023/6/1
期刊
Innovative Marketing
卷号
19
期号
2
页码范围
184-197
出版商
Business Perspectives
简介
This study aims to build a framework for the variables affecting interest in sharia e-commerce, such as attitude, subjective norms, perceived behavior control, perceived usefulness, perceived ease of use, and religiosity. Using a convenience sampling method, this analysis involved 212 young people, who represent the most significant proportion of e-commerce clients. The survey measurements and hypotheses testing used the partial least square structural equation modeling (PLS-SEM) approach. The results of the study show that attitude (ß= 0.261, p= 0.000), subjective norm (ß= 0.264, p= 0.000), perceived usefulness (ß= 0.241, p= 0.013), and perceived ease of use (ß= 0.185, p= 0.032) have a positive relationship with intention to use sharia e-commerce for youths. In addition, perceived ease of use (ß= 0.759, p= 0.000) also significantly affects perceived usefulness as a moderator to intention. In comparison …
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