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One’s own emotions may influence someone else’s behavior in a social interaction. If one believes this, she or he has an incentive to game emotions—to strategically modify the expression of a current emotional state—in an attempt to influence her or his counterpart. In a series of three experiments, this article investigates the extent to which people (1) misrepresent a current emotional state, (2) willfully acknowledge their strategic actions, (3) choose to game emotions over nonemotional information, and (4) improve their financial well-being from emotion gaming.