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Gamification is intended to increase engagement and motivation among its users by means of a set of game design elements. This field of study has expanded in popularity in the recent years in several areas needed to improve engagement among their actors. One of this areas is software engineering. This discipline is a human-centric activity needed of motivated engineers performing a wide panoply of tasks. In this scenario, in this paper authors present an effort conducted to deploy a gamification framework devoted to increase engagement among software practitioners in software process improvement initiatives. Preliminary results show both encouraging outcomes and areas of improvement in the implementation approach and in the needed breadth of areas or processes involved in the gamification proposal.