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The millennials constitute majority of the world’s population and drive maximum demand for products all over the world. They believe in earning and spending their income rather than savings which is now an age old concept. Hence with the rise in disposable income producers and manufacturers are deriving huge benefits. Social media is now the future of digital technology. E-commerce has seen huge growth in the upcoming years and would continue to do so. With advancements in technology and digital media and a tech savvy generation to substantiate its use people engage in impulse purchases. With everything being available just a click away supplemented with huge variety and discounts people are very hasty in their purchases. This paper seeks to explore impulse buying behaviour, its types and why people engage in such behaviours. It seeks to examine the bait that drives consumers to purchase products and which age groups engage most in such behaviours.