作者
Mathias-Felipe de-Lima-Santos, Lucia Mesquita
发表日期
2021/6/10
图书
Journalism, data and technology in Latin America
页码范围
55-96
出版商
Springer International Publishing
简介
Shifts in customer behavior, high-growth markets, globalization, and technological innovations create a “window of opportunity” for new business strategy and innovation in the media ecosystem. It will continue to have a tremendous impact on how media organizations create value and position themselves for the audience. Trying to survive in this new digital scenario, Latin American news publishers are breaking with their traditional business models, and looking for novel and more promising models for funding journalism. In order to explore these new dynamics of the new media ecosystem, this chapter discusses approaches adopted by Latin American news outlets to sustain their business strategies with innovation and quality journalism. This vibrant and multicultural region presents its own national characteristics and specificities that permeate in their business models. Without neglecting ads in their different …
引用总数
20212022202320241544
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