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The consumption of eco-friendly plastic products is interestingly investigated by scholars and governments because of its contributions to environmental protection. However, examining the impacts of factors driving ethical consumption behaviors towards eco-friendly plastic products is unclear. Therefore, this study examined the impact of different individual concerns (political concern, environmental concern, and social concern) on ethical consumption behavior towards eco-friendly plastic products. Specifically, the moderating role of social networks on all the proposed relationships was also investigated. Data were collected using a structured questionnaire survey at different supermarkets. A total of 927 buyers participated in this study. A structural equation modeling approach was employed for data analysis. The results indicated the significant positive impact of different individual concerns on ethical consumption …