作者
Yingtong Dou, Weijian Li, Zhirong Liu, Zhenhua Dong, Jiebo Luo, Philip S Yu
发表日期
2019/8/27
图书
Proceedings of the 2019 IEEE/ACM International conference on advances in social networks analysis and mining
页码范围
671-678
简介
Download fraud is a prevalent threat in mobile App markets, where fraudsters manipulate the number of downloads of Apps via various cheating approaches. Purchased fake downloads can mislead recommendation and search algorithms and further lead to bad user experience in App markets. In this paper, we investigate download fraud problem based on a company's App Market, which is one of the most popular Android App markets. We release a honeypot App on the App Market and purchase fake downloads from fraudster agents to track fraud activities in the wild. Based on our interaction with the fraudsters, we categorize download fraud activities into three types according to their intentions: boosting front end downloads, optimizing App search ranking, and enhancing user acquisition&retention rate. For the download fraud aimed at optimizing App search ranking, we select, evaluate, and validate several …
学术搜索中的文章
Y Dou, W Li, Z Liu, Z Dong, J Luo, PS Yu - Proceedings of the 2019 IEEE/ACM International …, 2019