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(57) ABSTRACT A short-range wireless tag has a conductive footprint which is not rotationally symmetric where this footprint is formed from an antenna within the short-range wireless tag and optionally one or more additional conductive areas within the short-range wireless tag. The orientation of Such a short-range wireless tag may be determined by a sensing Surface when the tag is placed on the Surface and where the Surface comprises an array of RF antennas and/or a capaci tive sensing electrode array.