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New digital technologies have the potential to monitor the environmental footprint, mainly Carbon emissions. However, the construction projects slowly adopt such technologies only for monitoring the footprint and other sustainability purposes. Despite the government’s policies and external pushes, the adoption decision for sustainability innovations largely depends on different stakeholders’ behavior including developers, consultants, and contractors. This paper presents a novel conceptual model for green technology adoption regarding sustainability in the construction industry. This model is developed based on six main constructs include organizational facilitating conditions, expected performance, expected efforts, innovativeness, optimism, and user performance. In order to develop the model, factors affecting the green technology adoption process are identified, a questionnaire is designed, and an empirical investigation is conducted to collect data from construction companies. Regression analysis is utilized to analyze the data using SPSS. The findings show the importance of a series of factors influencing sustainable technology adoption. Based on the extensive review on the relevant literature, few empirical studies have been conducted to examine the proposed constructs sustainable technology. The results are also providing a guidance to broaden understanding of users’ adoption behavior within this context and thereby increasing the chances for successful adoption of sustainable technology and develop activity-level.