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Is boredom bad? It is certainly common: Most everybody gets bored. There is a sense that boredom sometimes causes bad things to happen (e.g., substance use, self-harm) and sometimes causes good things to happen (e.g., daydreaming, creativity), but it is hard to understand what boredom does without first understanding what it is. According to the meaning-and-attentional-components (MAC) model of boredom and cognitive engagement, the emotion of boredom signals deficits in attention and meaning. Much like pain, it may not be pleasant, but boredom critically alerts us that we are unable or unwilling to successfully engage attention in meaningful activities. Whether that is good or bad rests ultimately on how we respond.